Sustain your mission with SoundStack
Public media is essential—and under pressure. As funding sources tighten, even the most trusted stations are seeking new ways to sustain operations while maintaining editorial integrity.
SoundStack gives public broadcasters a simple, controlled way to access new sponsor revenue through programmatic ads. Stations can approve every sponsor before a campaign runs, block entire IAB categories that don’t align with their values, and benefit from transparent, programmatic audio advertising.
Get started on The Stack
Ready to explore how your station can earn programmatic revenue while protecting public media’s integrity?
Grow sponsor revenue and maintain control
SoundStack is the independent, full-stack platform that powers over 14,000 podcasts and 7,000 live streaming stations worldwide. Through our programmatic ad marketplace, stations gain direct access to 50+ premium demand partners, ensuring consistent fill and higher yield across available inventory.
- Streaming and podcasting
- Access 50+ demand partners while keeping full editorial control and brand safety
- Review sponsors before launch and block any IAB category that doesn’t align with your mission
- Keep your current setup or use SoundStack’s platform for higher revenue share and stronger delivery
- Option to add short promos that explain how programmatic ads can help sustain public media
For WBGO, SoundStack is a gift from the gods of digital technology. From the thorough, and transparent data insights to the easy accessibility -- SoundStack provides the perfect bridge to efficient and effective maintenance and distribution of our digital assets.Steven A. Williams, President and CEO , WBGO
Does the publisher have to use SoundStack’s stream / podcast server?
Stations aren’t required to stream or host with SoundStack to participate in Marketplace, but there are infrastructure advantages and a more favorable revenue share available to stations that use SoundStack’s platform.
Do ad buyers experiment more with creative on one channel versus another?
While ad creative in podcasting can “push the envelope” a bit more, there shouldn’t be much of a distinction for these programmatic campaigns.